Model Models Suppose you tell your friend to go to the store for you to get an apple, and she comes back with a pear. (I don't know why your friend is going to the store for you, you should probably just go yourself). Getting a pear instead of an
Associational Value It's not what you know, or who you know, it's being vaguely associated with prestigious orgs.
Believe Experiences, Not Explanations Experiences and explanations are separate things, and we have better reasons to think people understand their own experiences than that they reached the right explanations for those expereiences.
Loud & Wrong Bourdain Statements: saying a false thing loudly to provoke other people to correct you.
Should Have Kissed Her Maybe you should have, but people's expressed regrets have nothing to do with it.