Sometimes, You Should Ignore The Studies (And Just Try The Thing) For certain kinds of topics, average impact doesn't really matter.
Associational Value It's not what you know, or who you know, it's being vaguely associated with prestigious orgs.
Believe Experiences, Not Explanations Experiences and explanations are separate things, and we have better reasons to think people understand their own experiences than that they reached the right explanations for those expereiences.
Loud & Wrong Bourdain Statements: saying a false thing loudly to provoke other people to correct you.